The Top 10 Drivers of Internet Traffic in Nigeria

Not only is most of the country and Nigeria in Africa, it accounts for the highest level of internet penetration in the continent. Although there are varying records of the exact figures, as at February 2016, the Nigerian Communications Commission reported 93.75 million internet users in Nigeria. Nigerian Telecommunications (Services) Sector Report released at the end of Q1 (June, 2016) records the number of active internet registered 92.4 million.

Little wonder Nigeria’s burgeoning internet technology space has attracted international tech leaders, including Facebook founder, Mark Zuckerberg visited the country in August this year. Much of this growth can be attributed to the influx of mobile Internet and smartphone users even in the less developed areas.

It would be prudent to have a glimpse of the greatest drivers of internet traffic in Nigeria. That is what people are looking for, what they are talking about what the Web service information needs. This will also guide online market in knowing what these major categories can help achieve marketing goals.

I came up with a list of these parts using web tools like Alexa and Google Trends. Although this website list is split into different categories, it is important to note that the rankings vary from time to time.

Search Engines, Social Networks and Content Sharing Sites

It is not a surprise that the driver of internet traffic in Nigeria is basically search engine – Google. As at the time this article was put together, Google.com standing number 1, followed by YouTube, Facebook, Yahoo, and Twitter. Other sites such as LinkedIn, Eskimi, Blogger, Wikipedia, Ask.com and earn a high number of internet visitors daily.

One can infer from these trends that many of Nigeria is working on social networks especially mobile phones, and are looking for different types of information on the internet. A recent Google search shows how people turn to their phones in times of need such as: “I want to do”, “I-want-to-Buy”, “I-want-to-Know” and “i- want-to-go”.

Forums and News Sites

Popular Nigerian online forum Nairaland, tops the list in this category. With about 1,663,032 registered members (as at the time of this publication), Nairaland the biggest forum in Africa influencing setting the agenda for discussion. Other sites in this category include: Linda Ikeji’s Blog, Niger, Punchng, Vanguard, BBC, CNN, Daily Post, Quor, Nigerian Information Nation Newspaper, Guardian, and Sahara Reporters.

Online Shopping / E-commerce
The internet is a new market, as people now shop from laptops and mobile devices. Nigeria is no exception in this offline-online movement. e-commerce stores, and online marketplaces like Aliexpress, Amazon as well as emerging local equivalents as Jumin, Kong, and Jiji, draw millions of visitors from Nigeria are either buying, selling or act as middlemen.
Banking & Financial Solutions
As at the time of this publication, sites like Guarantee Trust Bank, Interswitch, Quickteller, Interswitch PayPal commanded a huge number of internet visitors to online transactions, purchases, and transfers. This can not be disassociated from the fact that the e-commerce industry in Africa is one of the fastest growth rates in the world.
Sports Betting Sites
Bet9ja, Goal.com, Nairabet, livescore, Soccer24, SkySports, Merrybet some of the websites leading category. With the current economic situation, the Nigerian sports fans and enthusiasts are using on the odds and sports betting you get a reward for love.
Adult Sites
What no one can tell you is that adult entertainment is one of the major categories of driving website traffic in Nigeria. Sites like xvideos Pornhub fall under this category.
Entertainment, Music, Movies
It’s a new thing that the Nigeria lovers of entertainment especially movies and music. Nigerian entertainment industry is predicted to grow in revenue of US $ 8.1 billion in 2019. The Internet is expected to be the key driver of growth in Nigeria media and entertainment, in addition to revenues from TV advertising and registration . Websites like Pulseng, NaijaLoaded, Tooexclusive.com, NotJustOk.com, OmgVoice daily stops millions of Nigerians who prefer entertainment content.
Download Sites
Normally, when you want to watch movies or listen to music, either partly through the internet or download it for your right. Many Nigerians prefer special back where they find such content for FREE. Sites like Piratebay, Extratorrent, 02tvseries, internet favorites for music and movie downloads.
Jobs Vacancies
Unemployment in Nigeria has been on the rise in recent times. according to the National Bureau of Statistics Nigeria’s unemployment rate rose from 12.1 per cent in the first quarter of this year to 13.3 per cent as at the end of the second quarter.
These variable variable degree no longer bring their CVs files moving from one office to another in search of work. The search had shifted to mobile phones, laptops, and even a nearby cyber cafes. Online platforms like Jobberman, Hot Nigerian Jobs, Jobmag Ngcareers, in providing knowledge, information gap, and make it easier and faster for people to access job openings and other business resources.
Internet Solutions
To be certain of the aforementioned sites, you need an active internet subscribers. This list would not be complete without top internet production as Spectranet, Swiftng makes it possible for people to do different activities across the web.

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